1. Neville Brody
At a time when art met technology, Brody emerged - as a designer. He is Neville Brody because he experimented, he mixed the media we use to communicate, he even combined the softwares we so commonly use today. He literally started and defined (somewhat) design from scratch. He gave us direction. He played with type. He almost told us to discover our own graphic language. He toyed with colour, geometric shapes, type and colour fantastically. Discovering and defining his own process (most important as a designer) resulting in an amazing mix of art, in its crudest form, and the digital technology, which was slowly overpowering the system of communication.
At a time when art met technology, Brody emerged - as a designer. He is Neville Brody because he experimented, he mixed the media we use to communicate, he even combined the softwares we so commonly use today. He literally started and defined (somewhat) design from scratch. He gave us direction. He played with type. He almost told us to discover our own graphic language. He toyed with colour, geometric shapes, type and colour fantastically. Discovering and defining his own process (most important as a designer) resulting in an amazing mix of art, in its crudest form, and the digital technology, which was slowly overpowering the system of communication.
Website:
http://www.researchstudios.com/home/home.php
Examples:
Stamps for the Floraide, PTT, The Netherlands, 1991
Stationery for Schauspielhaus, Hamburg, Deutschland 1994
2. Paul Rand
A brilliant writer as well as designer. Like a guru for a student stepping into the world of design. Systematic in his work, Rand explores almost every aspect one can think of when visualising a design (including the process) - symbol, form, content, repetition, humor (it comes naturally to his designs), visual pun, legibility, colour, type, invention and the list is endless.. He is truly inspiring owing to his ability to be organized and abstract at the same time. He doesn't think twice before correcting his own work, even decades after its been published (e.g. the UPS logo). He 'plays' with type, colour, shape, size and every element of design you can think of. An intelligent designer, Rand's work never fails to fascinate me - encompassing the most complex to the simplest idea in a single piece of design.
Read:
Paul Rand: A Designer's Art, Yale University Press, 1985
Website:
http://www.paul-rand.com/
A brilliant writer as well as designer. Like a guru for a student stepping into the world of design. Systematic in his work, Rand explores almost every aspect one can think of when visualising a design (including the process) - symbol, form, content, repetition, humor (it comes naturally to his designs), visual pun, legibility, colour, type, invention and the list is endless.. He is truly inspiring owing to his ability to be organized and abstract at the same time. He doesn't think twice before correcting his own work, even decades after its been published (e.g. the UPS logo). He 'plays' with type, colour, shape, size and every element of design you can think of. An intelligent designer, Rand's work never fails to fascinate me - encompassing the most complex to the simplest idea in a single piece of design.
Read:
Paul Rand: A Designer's Art, Yale University Press, 1985
Website:
Examples:
IBM (International Business Machines) 8 bar variation, 1972
Westinghouse Electric Corporation, 1960
2 comments:
Hi hun,its me houri.
I just saw your weblog,you have nice selections.
I liked the indian design studio the cultural aspect was obvious and i really liked it it show's they have the back ground knowledge of there users it was pretty nice for sending that.
and i just wanted to recommend you there is a book with the name how to be graphic designer with out loosing soul there is a interviewee of Neville Brody i fought you might be interested.
thanks for the post
good luck
houri
Thank you! I did see the book, but thought I'd read it at leisure. Now that you mentioned it, it's next on my borrow list.
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