finalPROJECT: brief

Final project plan
Graphic Design organization identity, marketing, role and function


Brief
Create an identity for a Graphic Design Organization in India and define its role and functions


Objectives
• Establish the presence of an organization dedicated to the design community in India
• Define its role and functions to the members of the design community
• Carry out marketing activity for promotion/introduction of the organization


The brand will…
• Bring the members of the design community under one roof
• Promote Indian design and designers nationally and internationally
• Be a platform for discussion, information and competitions for designers
• Display creative work done by the members


Target audience
• Members of the design community – students, professors and professionals
• Creative individuals who are interested in graphic design


How we want the target audience to react
Due to the absence of any formal organization catering to the needs of the design community in the country, members would be interested in finding out about the organization and its functions.
This in turn would lead to their willingness to join the organization and actively participate in its activities to discuss and promote graphic design in the country as well as internationally.


The brand will promote…
• A sense of oneness to students, teachers and professionals of the design community
• A platform for displaying their talent, catering to their concerns and needs as a community
• An opportunity to be recognized nationally as well as internationally


Personality
• Colorful
• Committed
• Cheerful
• Reliable
• Humanistic


Tone of voice
• Fun
• Lively
• Friendly
• Serious
• Promising


Design elements
• Name and logo
• Color palette
• Typographic style
• Brand guideline
• Stationery
• Website
• Promotional posters
• Information brochure
• Promotional direct mail


Schedule
• Brief – May 15
• Research and analysis – June 14
• Design and concept development – July 26
• Testing and refinement – August 9
• Final designs – August 16
• Critical Appraisal – August 23
• Deadline – September 3


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