Outline and objectives
•To make people aware about the energy issue
•And associate it with everyday life
What your concepts will do and promote
•It would highlight the fact that we are all responsible for the perilous and deplorable state our planet is in
•And encourage people to make the necessary changes in their daily lives to conserve energy
The target audience
Every Briton who uses stamps - people from all ages groups and social backgrounds
How you want the target audience to react
•To realize that energy isn’t a global problem for the government to deal with anymore. It directly involves every single human being
•To realize that ‘we’ consume a wasteful amount of energy every day and that only ‘we’ can make a difference
The design elements
Stamps and stationery
The visual style - personality and tone of voice
•The design will be simple with a symbol and type to support
•Using bright colours and illustrative design
•Very contemporary and bold
•Cheerful, attractive and direct
Schedule to meet deadlines
•10-16 November – sketch and choose the final idea
•17-23 November - Finish final design and proof. Start work on presentation pack & stationery design
•24-30 November - Finish stationery design and presentation pack. Start A3 presentation boards
•1-5 December - Finish A3 boards and buffer time for last minute changes and delayed previous deadlines
17 years ago
1 comment:
Your 100 words definitely helps you to clarify your aims which is very helpful. However it also makes it clear that at this point you are still unsure how you intend to do this, or what you might produce as first edition or supportive material to strengthen the concept. Explorations or sketch on what this might be would help the process.
A
Post a Comment